Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But, I know their secret. The truth is these marketers aren’t lucky or gifted. Most successful marketers have been through years of trial and error. Also, it is an exciting and interesting industry filled with the most talented hard working experts who are doing their best to stay ahead of the competition. But maybe you don’t have years. Perhaps you want to start seeing results now. Or maybe you’re having a hard time proving your marketing know-how to clients and employers. After all, it can be challenging to stand out in a field as competitive as digital marketing. That’s where marketing certifications come in.
Is a Digital Marketing Certificate Worth It?
YES! Seeking digital advertising certifications is worth the value of being a certified digital marketer. Digital advertising and marketing is a first-rate way to make exquisite cash. Also, consistent with indeed.Com, the average salaries for virtual marketers vary from $75,000 to $114,000. An advertising and marketing certificate can be useful if you feel you want greater formal training in advertising competencies, including media advertising and marketing, search engine optimization, e-mail marketing, client development, marketplace research, and strategic brand management.
How do you become a certified marketing professional?
You don’t need a certification to work in advertising and marketing. However, if you need one, there are numerous ways to emerge as a certified advertising and marketing professional. You can take a series of guides at a college, online programs through advertising and marketing systems and corporations, or special in-person training hosted by using industry companies and institutions of longtime expert entrepreneurs. Learn extra about every of those certification sorts under.
What is benefit getting a marketing certificate?
An advertising and marketing certificate can be useful in case you feel you need more formal schooling in marketing abilities, together with media advertising, SEO, email advertising, client development, marketplace research, and strategic brand control. Certificate guides cater to longtime expert marketers and general learners alike and may be taken at a college, through specialized online institutions which includes Hootsuite Academy, or from leading marketing institutions.
Which certifications are in demand?
The most in-demand certifications are in digital marketing. Among the most demanded certifications are those in HubSpot email and inbound marketing, Google Ads and Analytics, and social media marketing. You can find out more about these digital marketing certificates below.
30 Best Marketing Certifications that are worth your money- and time
Time is money and every penny counts.
1. Hootsuite Academy Marketing Certification
The best part about this is you can use Hootsuite Academy as a tool to identify your digital marketing weaknesses—and strengthen them. If you already know what you’re doing in the marketing world but you’re looking for more guidance on using Hootsuite’s program, there’s a course for that. Cost: Social Marketing Certification: $199
Advanced Social Advertising Training: $249Advanced Social Media Strategy Certification: $999
Time Needed: varies depending on the certification program registered for.
2. Facebook BluePrint Certification
Currently, Facebook’s program offers 9 different certifications. These certifications are ideal to a potential digital marketer seeking to demonstrate their Facebook advertising skills to prospective employers. Cost: $150 for each exam Time Needed: 2-3 days
3. DMI: Certified Digital Marketing Certifications
The Digital Marketing Institute (DMI) based in Dublin, Ireland, offers various professional courses and certification programs for digital marketers of all skill levels. The digital marketing certifications include The Digital and Social Selling Specialist, Certified Digital Marketing Leader, Certified Digital Marketing Professional as well as Certified Digital Marketing Manager courses. Cost: Varies by course Time Needed: 2 hours up to 2 years (depending on the program)
4. University of Vermont: Digital Marketing Fundamental Certificate
The Digital Marketing Fundamentals Certificate is recognized by Best Online Marketing Degrees as the best in the nation. Most importantly, the courses are instructed by experienced professionals in the industry and are designed for all marketers, beginners in marketing, and even experienced marketing veterans. Presently, the course offers a comprehensive analysis of digital marketing through research and campaigns or developing plans. Cost: $1,695 Time Needed: 10-week program
5. American Marketing Association (AMA) Digital Marketing Certification
The American Marketing Association (AMA) is the largest licensed marketing association globally. Luckily, they are in partnership with LinkedIn Learning to design a learning path of AMA-accredited courses to help you become a Professional Certified Marketer (PCM)® in Digital Marketing. Cost: It varies with membership ($249 for AMA members and $349 for non-AMA members) Time Needed: self-pace
6. Digital Media and Marketing Certification through Duke University
If you are a professional or someone looking forward to pursuing a new career in marketing, the online, self-paced course is perfect for you. Also, the 12-month online course, taught by industry know leaders, influencers, consultants and speakers provide you with a real-time curriculum online. It is curated with 350 hours of online lectures detailing topics like SEO, social media content marketing, mobile marketing, PPC, email marketing, conversion optimization as well as web analytics, and more. Cost: $3,195 Time Needed: work at your own pace
7. eCornell University Digital Marketing Certificate Program
eCornell offers a topmost online and professional development program that beats the best globally. This distinct certification gives you an overview of the core digital marketing landscape and insight into all you need to become a successful digital marketer. The digital marketing curriculum was created by the faculty from eCornell’s Johnson Graduate School of Management, and the quality of instruction is not different from what you would receive as a full-time enrolled student. Cost: $3,600 Time Needed: 2-months
8. Copyblogger Certified Content Marketer
The Copyblogger Certified Content Marketer Program is the premier online content marketing certification but is only available at specific times of the year. To enrol for the program, you must subscribe to their email notification to get notified when registration is open, which is regularly two times a year. By finishing the coursework, you get certified by turning in your content units to be evaluated by professional content writers. Once accepted, you get a lifetime content marketing certification Cost: $495 Time Needed: varies
9. New England College of Business: Online Digital Marketing Certification
The Digital Marketing Certificate from The New England College of Business is one of the most costly programs on, but it also offers the most freedom ever. There’s an enormous selection of courses to choose from including data analytics/metrics, email marketing, content marketing, viral marketing, and more. This avails students the opportunity to run with new and emerging technologies, tools, study the trends, and learn from experts in the industry. Cost: $10,185 for complete program (additional application fees applies) Time Needed: Self-pace (21 credit hours to finish)
10. BrainStation – Digital Marketing Certificate
BrainStation is a tech-focused training and certification platform. Classes can either be online or at physical campus locations in New York, Chicago, Toronto, Boston and Vancouver. Developed by top industry experts, the program offers all-round digital skills. This cuts across social media, brand strategy, search marketing, analytics as well as email marketing. Cost: Visit the website to view a full list of scholarship opportunities and payment plans Time Needed: Self-pace (30 credit hours to complete)
11. Market Motive Digital Marketing Certification Program
Today, this certification is now one of the best recognized online digital marketing certifications that have been certifying marketers since 2017. The curriculum comprises of advanced training in web analytics, Pay Per Click (PPC), search engine optimization (SEO), as well as social media. The best of all, the membership program and payment plans are flexible. Cost: $1,149 Time Needed: 1-year (self-paced)
12. Content Marketing Institute Online Certification
The Content Marketing Institute (CMI) has grown to become one of the most respected resources for content marketers. Today, CMI provides comprehensive online training and certification for all-levels of content marketers through its CMI University. The curriculum consists of a wide range of content marketing topics, including Planning, Channels, Audience, Process, Story, Conversation, as well as Measurement. While there is a recommended ‘path’ through the courses, you can decide to take the 7 courses in an order best for you. Cost: Varies Time Needed: self-paced
13. Online Marketing Certified Professional (OMCP)
OMCP is an industry association and certification standard that manages the competency and exam standards for online marketing lead by industry experts. Also, they offer certification verification and credentialing of individual practitioners, educational institutions and agencies. The OMCP does not provide any form of training. The organization is not affiliated to any one platform, training body, agency or educational institutions. Where to begin: Visit OMCP Cost: Depends on the provider
14. Digital Marketing Specialization by University of Illinois
This Coursera Digital Marketing training specialization program has been created by internationally celebrated faculty of the University of Illinois at Urbana-Champaign. The program is a component of the University of Illinois Masters of Business Administration degree program (iMBA). Cost: Monthly Subscription, Financial Aid Available. Time needed: 8 months, 5 hours per week
15. Digital Marketing Specialist Program by SimpliLearn
SimpliLearn’s Digital Marketing Specialist is a Masters program that strives to equip learners with industry qualifications. The program cuts across training in 8 core disciplines of Digital Marketing including search engine optimization, pay-per-click, social media, conversion optimization, content marketing, mobile, digital analytics, as well as email marketing. The program also equips you for numerous expert exams such as OMCA (Online Marketing Certified Associate), Google Ads, Facebook, Google Analytics, YouTube and more. Cost: $1499 Time needed: 4 months, 10 hours per week
16. Growth Marketing Minidegree – CXL Institute
We strongly recommend all Ladder’s specialists to take this certificate. All of the courses, that need to be passed to acquire this certificate are taught by the experts in a certain field, which makes it great to develop your skills – even if you think you possess advanced knowledge in a certain topic. Estimated time to acquire: 120-150h Price: $899 upfront, or from $199 a month
17. Infinite Skills Excel
This is so important that we force everyone who applies to work at Ladder to complete a 1-hour excel test before they even qualify for an interview. That test has an 85% failure rate (even among more senior marketers). VLOOKUP and Pivot Tables are your new best friends, get acquainted. Estimated time to acquire certificate: 8-10h Price: $35
18. Python for Marketers
If you’re working in marketing space, the best way for you to start would be probably a course created by Ladder.io co-founder, and Ex COO, Michael Taylor. He’s an amazing marketing data analyst and Python practitioner. The whole course curriculum was created specifically for digital marketers’ needs, to help you automate and replace Excel almost entirely while giving you a headstart into the world of coding. Estimated time to acquire certificate: 7-12h Price: $99 $49.50 with special code for Ladder readers “LADDER”
19. Reforge – Growth Series
The Reforge Growth Series is the most advanced growth marketing certification you can take on the Internet. The curriculum includes acquisition, referral & retention, growth models, user psychology & experiments. After finishing it, you should be able to implement a complete growth process into your organization. Estimated time to acquire certificate: 30-60h Price: $3500
20. Salesforce Certification Development Lifecycle and Deployment Designer
This certification is part of the Salesforce Architecture Certification segment. This certification exam is offered as a specialty that can be taken under the Certified Systems Architect Certification Pass. Designed for IT professionals responsible for assessing enterprise architecture environments and requirements, it demonstrates the ability to implement management solutions on the Salesforce platform. Price: $35
21. Codecademy Make a Website
Believe it or not, but if you’re good at Excel, you’re pretty close to being able to code. And if you can code, you can do wondrous things. Add tracking to your website, make changes to landing pages, editing email designs; knowing a little bit of code can save you a lot of time, effort and money. Once you know how websites are put together, you’ll be much more comfortable making SEO, conversion and retention recommendations. You’ll also be better at figuring out what’s wrong with your analytics tracking (a timeless skill). Plus being able to code is just cool. Estimated time to acquire certificate: 300+h Price: from $19.99 / month
22. Digital Marketer – Customer Value Optimization
As the CPM’s and CPC’s rise, plus the digital advertising space gets more crowded, acquiring a ROI through a single-step acquisition strategy had become harder than ever. The cool thing is that the whole approach is based on the learning’s from behavioral psychology, so it helps you better understand your customers’ behavior in general. Estimated time to acquire certificate: 7-9h Price: $495
23. W3Schools Web Dev Certifications
W3Schools provides a broader depth of tutorials that can help you expand your coding skill set into areas that are critical for product marketing. This can be anything from learning SQL so you can pull custom data queries from your advanced analytics tool of choice (Mode Analytics, for example) to learning Bootstrap and Angular, two common frameworks on which many web apps are built. Estimated time to acquire certificate: Depending on a skill level and course Price: $95
24. Hootsuite Social Media Marketing
It is important to understand the marketing fundamentals behind each of the top social platforms, from Facebook and Twitter, to LinkedIn to Pinterest. Being knowledgeable in the use of these platforms from a marketing perspective will help you become better at targeting audiences and advertising to them. So even if you never end up running an organic social media campaign, you’ll still find a lot of value in the HootSuite training program. Estimated time to acquire certificate: 3-6h Price: depends on course, starts from $99
25. Professional Certificate in Digital Marketing- University of Wisconsin-Milwaukee
The program is designed for people who are responsible for marketing activities regardless of the type of organization. Applicants, however, are required to have a degree in marketing or a similar field and one to two years of marketing-related experience before they can be admitted into the digital marketing certificate program. It’s Professional Certificate in Digital Marketing includes courses in digital content strategy, digital advertising, and marketing analytics and aims to help students better understand marketing tools and the knowledge required to manage their business. Tuition: $4,344 Duration: Two years
26. PCM – Digital Management Certification
With around 1,000 monthly searches according to Pustovaya, the PCM qualification is fairly well sought after. The Professional Certified Marketer (PCM) provided by the American Marketing Association takes a more formal approach in comparison to the other marketing certifications on this list. The Digital Management certification covers topics on branding, planning, pricing, public relations, social media, and more. The certification is valid for 3 years. Price: Study materials cost $99 for AMA members and $149 for non-members. Exams costs $99 for AMA members and $299 for non-members.
27. Digital Marketing Certificate – University of California, Irvine
The university’s online Digital Marketing Certificate Program is designed for professionals who want to enhance their website performance, create online marketing campaigns, and acquire analytic skills and those who will like to advance in their marketing career. Tuition: $3,765.00 Duration: 3-12 months
28. Digital Brand Management – Oregon State University
It offers a certificate in Digital Brand Management that provides a detailed overview on how to get found on the first page of Google, how to use Social media for marketing, how to get the best out of your branding effort and SEO, SEM, and AdWords. Tuition: $1,950.00 Duration: 5-7 weeks
29. Digital Marketing Certificate Program – University of La Verne
This Digital Marketing Certificate Program is for sales and marketing professionals who want to enhance their digital marketing knowledge and learn practical skills that will impact their job. Tuition: $2,499.00 Duration: Four days (32 hours)
30. Online Mini-MBA in digital marketing- Rutgers University
It offers 11 online degree programs at the undergraduate and graduate levels, including an online Mini-MBA in digital marketing and a Digital Marketing Certificate program. The courses aim to build enrollees’ understanding of digital marketing in an interactive setting, with a syllabus that’s designed for world application by thought leaders in the industry. Tuition: $4,995 (online) or $3,495 (in-person) Duration: 12 weeks or five days
Conclusion
With the right credentials, you can advance your career in the marketing industry. There are hundreds, if not thousands, of certifications for marketing professionals. We compiled this guide of reputable marketing certifications to make it easier for you to boost your skills and advance your career.
References:
neilpatel.com/blog/marketing-certifications/caiosousamd.home.blog/2020/10/12/the-top-10-marketing-certifications-that-are-worth-the-money/jjpocketbook.wordpress.com/2020/10/12/the-top-10-marketing-certifications-that-are-worth-the-money/
